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Art Director, Marketing – Lakeland

Location: Lakeland, FL
Job ID: 27024BR
Department: Marketing
Working Hours: Minimum of 45 hours per week
Pay Frequency: Monthly
Date Posted: Dec 19, 2023

$83 - 126k
Onsite
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Description

Publix Super Markets tops the list of privately-owned supermarkets in the US. We hold no long-term debt and continue to grow year after year. Publix and our associates excel in community involvement, volunteerism, and environmental sustainability. Our collective commitment to diversity has contributed to our success in being a great place to work and shop. It’s satisfying to work for – and be an owner in – a Fortune 100 company that is widely recognized as a leader in the supermarket industry.

Publix’s marketing department devises visual elements, conducts market and consumer research, and develops product marketing to align Publix’s brand with the needs of customers. Within the department, the Art Director develops creative concepts that align with creative strategies, marketing objectives, and marketing strategies, all while communicating the visual expression of the Publix brand. Ideal candidates are creative with effective communication, collaboration, and research skills. Additionally, they have strong time management skills and can manage multiple projects at the same time.

In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.

What you’ll do

  • Develop relevant and unique concepts that support marketing business objectives, align with creative strategy, and strengthen the Publix brand

  • Provide direction to creative resources that are contributing to the project development for photo and video assets used for a variety of customer-facing integrated communications, including but not limited to print, POP, social media, adaptive or responsive websites (desktop/mobile), mobile apps, email, digital ads, direct mail, videos, and other necessary content

  • Direct Sr. Designers, Designers, and Motion Designers in the execution of design mechanicals and final files, ensuring final design delivers upon intended concept, meets strategy, is technically and aesthetically excellent

  • Stay up to date on industry and market trends, including evolving technology

  • Foster professional growth of fellow associates by providing mentoring and guidance


Required Qualifications

  • Bachelor of Fine Arts degree in Graphics field or equivalent experience

  • At least four years of experience in graphic design

  • Knowledge of concept development process and highly skilled in concepting a variety of advertising elements (social media ads, video, OOH, POP, direct mail, posters, packaging, environmental signage, etc.)

  • Knowledge of traditional and digital media channels (e.g., print, in-store, video, pre-roll, radio, TV, social and digital, adaptive/responsive websites, apps, mobile sites), including best practices, strengths, and limitations

  • Knowledge of art direction and design process

  • Knowledge of Marketing department workflow processes and project lifecycles

  • Knowledge of industry, market trends, and business objectives

  • Knowledge of digital, printing, broadcast, and distribution processes (e.g., file preparation for digital channels and packaging for physical printing)

  • Knowledge of the Publix target customer, brand, and lines of business

  • Ability to evaluate creative work for effectiveness against established creative strategies and objectives

  • Highly skilled in typography, layout, and composition

  • Strategic thinker with passion for delivering great work and meaningful results

  • Excellent presentation skills

  • Computer skills including Mac OS, Adobe Creative Suite, Keynote and Microsoft Office


Preferred Qualifications

  • Two or more years as a Junior Art Director (or equivalent), or five or more years experience in graphic design

Benefits

  • Employee stock ownership plan that contributes Publix stock to associates each year at no cost
  • An opportunity to purchase additional shares of our privately-held stock
  • 401(k) retirement savings plan
  • Group health, dental and vision plans plan
  • Paid Time Off
  • Paid Parental Leave
  • Short- and long-term disability insurance
  • Tuition reimbursement
  • Free hot lunches (buffet-style) at facilities with a cafeteria
  • Visit our website to see all of our benefits: Benefits – Jobs (publix.com)

Year End Bonus

As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.


Additional Information

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.

Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.


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