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Digital Marketing Manager, Marketing – Lakeland

Location: Lakeland, FL
Job ID: 27416BR
Department: Marketing
Working Hours: Minimum 45 hours per week.
Pay Frequency: Monthly
Date Posted: Jan 19, 2024

$86 - 129k
Onsite
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Description

Passionate about digital marketing with a focus on paid search (SEM) marketing? The Digital Marketing Manager will take a lead role in strategy development, campaign oversite, analysis, testing, and reporting for all enterprise-wide paid search initiatives. You’ll work with internal teams and agency partners to effectively and efficiently drive online conversions and in-store retail sales. This role will be skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms. You will join a growing Media team to develop innovative and forward-thinking digital marketing campaigns to attract and retain Publix customers in an ever-evolving omni-channel environment. Additional responsibilities include:

  • Recommending and supporting digital marketing strategies that effectively implement integrated digital marketing campaigns across a variety of digital channels by partnering with internal departments and outside suppliers to lead projects and meet established deadlines
  • Serving as the Marketing digital channel development and implementation subject matter expert for paid search
  • Performance of assigned digital campaigns and projects
  • Effectively managing established digital channel multimillion dollar executional budgets
  • Promoting digital marketing through participation in department educational training and self-education opportunities
  • Dedicating time to marketing innovation and quality improvement
  • Managing special Marketing Communications related assignments

Required Qualifications

  • Bachelor’s degree in Marketing, Advertising, Technology or Communications or equivalent experience
  • At least four years of digital channel execution experience in Marketing or Advertising
  • Highly skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms
  • Strong understanding of digital applications / platforms (examples: mobile, web, tablet, digital and social)
  • Knowledge of current and future trends in digital marketing and communications platforms and applications
  • Knowledge of digital and social media analytics (Example: web analytics platforms, such as Google Analytics, Urchin)
  • Knowledge of budgetary management, metrics and reporting
  • Knowledge of content management and ecommerce systems
  • Strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization
  • Knowledge of video optimization for search and performance
  • Knowledge of Marketing project workflow process and digital process lifecycle
  • Astute attention to detail and accuracy
  • Ability to demonstrate leadership skills
  • Team player attitude
  • Analytical skills
  • Persuasiveness and negotiation skills
  • Ability to handle multiple priorities while ensuring a high degree of accuracy
  • Passion for delivering great work and meaningful results
  • Excellent verbal, written and presentation communication skills
  • Willingness to travel up to a week at a time with overnight stays

Preferred Qualifications

  • Master’s degree in Marketing or Advertising
  • At least six years of digital channel execution experience in Marketing or Advertising

Additional Preferred Qualifications


Benefits

  • Employee stock ownership plan that contributes Publix stock to associates each year at no cost
  • An opportunity to purchase additional shares of our privately-held stock
  • 401(k) retirement savings plan
  • Group health, dental and vision plans
  • Paid Time Off
  • Paid Parental Leave
  • Short- and long-term disability insurance
  • Tuition reimbursement
  • Free hot lunches (buffet-style) at facilities with a cafeteria
  • Visit our website to see all of our benefits: Benefits – Jobs (publix.com)

Year End Bonus

As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.


Additional Information

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.

Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.

In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.


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