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Location Analytics Developer, Marketing – Lakeland

Location: Lakeland, FL
Job ID: 27304BR
Department: Marketing
Working Hours: Minimum 45 hours per week
Pay Frequency: Monthly
Date Posted: Jan 10, 2024

$86 - 129k
Onsite
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Description

The Location Analytics Developer consults with business partners to provide location specific recommendations, whether at the store, market or customer level, in support of Real Estate, Operations, Marketing, BAR, Emerging Business, Loss Prevention, Human Resources, alternative business concepts, IS/TS, and merchandising initiatives with a focus on automation and self-service for our business partners.

In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.

Responsible for:

  • Maintain/develop a self-serve environment that allows department-specific users to exploit Spatial Data Science & GIS’ expertise using developed applications that provide data-backed solutions to the business question(s).
  • Research, summarize, analyze, synthesize, and visualize multiple datasets from internal sources (BAR, IS, RE, CRM, MBA, CI, LP…etc.) and external sources (competition, sales, demographics, purchase behaviors, customer data…etc.) into a comprehensive final deliverable (report, presentation, infographic, map, story-map…etc.) that enables decision makers to quickly advance our business backed by data driven decision-making.
  • Support the innovation and enable the GIS & Location Analytics Team to maintain a high level of awareness of location-based data, systems, processes. This includes innovating (data/system/tools) to enhance Location Analytics throughout the assigned departments.
  • Manage existing contracts and renewals to ensure Publix is not in breach of contract, and there is no lapse in data/service providers.
  • Train GIS Analysts on Location Analytics and the skillsets needed to progress into a Location Analytics Developer (spatial statistics, Alteryx, existing methodologies/processes…etc.).
  • Dedicating time to Marketing innovation and quality improvement.
  • Responsible for managing special Marketing related assignments, which can include but is not limited to: project management, executing reporting and presenting results to executive leadership. Execution could include coordinating information with outside suppliers and internal associates.
  • Managing special Marketing related assignments, which can include but is not limited to:
    • Project management, executing reporting and presenting results to Marketing leadership.
    • Directing outside agencies and other external resources to collaborate with internal associates.

Important: Please note that Publix will not sponsor any hire for this position for an H-1B visa or permanent residence.


Required Qualifications

  • Bachelor’s degree in Geography, Geographic Information Systems, Analytics, Information Technology, Computer Science, Statistics, Data Science, Engineering, or another analytical discipline from an accredited college or university
  • At least three (3) years in a geography/ GIS analytics, computer science, or similar analytics field work-related experience
  • At least one (1) year experience developing analytical systems, tools, or programs
  • At least one (1) year experience writing R/Python code or similar functionality within other statistical/GIS tools
  • Advanced knowledge using ESRI product suite (ArcMap, ArcGIS Pro, ArcCatalog, and ArcGIS Online)
  • Basic knowledge (Python/Extensions)
  • Basic knowledge using Alteryx, Alteryx Server, & R

Preferred Qualifications

  • MBA or Masters in Geography, Geographic Information Systems, Analytics, Information Technology, Computer Science, Statistics, Data Science, Engineering, or another analytical discipline from an accredited college or university
  • At least five (5) years in geography, GIS, analytics, computer science, or similar analytics field work-related experience
  • At least three (3) years of experience developing analytical systems, tools, or programs
  • At least three (3) years of experience writing R/Python code or similar functionality within other statistical/GIS tools
  • Experience with distributed big data tools and processes
  • Expert knowledge using ESRI product suite (ArcMap, ArcGIS Pro, ArcCatalog, and ArcGIS Online)
  • Intermediate knowledge (Python/Extensions)
  • Advanced knowledge using Alteryx, Alteryx Server, & R
  • Any combination of the following: GISP, ESRI Certification, Alteryx Certification, Data Science Certificate

Benefits

  • Employee stock ownership plan that contributes Publix stock to associates each year at no cost
  • An opportunity to purchase additional shares of our privately-held stock
  • 401(k) retirement savings plan
  • Group health, dental and vision plans
  • Paid Time Off
  • Paid Parental Leave
  • Short- and long-term disability insurance
  • Tuition reimbursement
  • Free hot lunches (buffet-style) at facilities with a cafeteria
  • Visit our website to see all of our benefits: Benefits – Jobs (publix.com)

Year End Bonus

As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.


Additional Information

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.

Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.


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