Job Spotlight: Digital and Loyalty Marketing Team

ByAllison L.February 16, 2022
Group of Publix associates from various departments in uniform

From the online weekly ad to the Club Publix program, Publix has many digital offerings to help make shopping a pleasure for customers. Behind each of those offerings is a team of talented individuals contributing to Publix’s premier customer service. In our job spotlight series, we spotlight positions, teams and departments within the company and share insights into their roles. Today, we’re putting the spotlight on our digital and loyalty team in our marketing communications department!

The Digital and Loyalty Team.

The digital and loyalty team is responsible for developing and executing digital marketing experiences, content management, the online weekly ad and loyalty programs. For example, the digital and loyalty team developed the Club Publix program and took part in launching Publix’s Instagram and Pinterest accounts.

As you can imagine, a typical day for the digital and loyalty team involves a lot of digital work on current programs and new initiatives. A day in the life on this team can range from managing a weekly email calendar to developing a strategy for a project more than a year before its launch. These projects include microsites, landing pages on the Publix website, emails, content management systems and more. For example, you may remember the Club Publix Pay-in-App Challenge. Club Publix members who joined the challenge were asked to use the Publix app to pay for five separate transactions to receive a free Publix half-sub. The digital and loyalty team developed a website for the challenge as well as email communications to remind customers of their progress in the challenge.

There’s never a dull day for the digital and loyalty team! Across all the roles on the team, there is one commonality: the ability to positively impact Publix marketing. A major portion of the team is focused on digital media measurement and optimization. They use tools like Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to constantly refine digital campaigns.  The team is highly cross functional and often challenged to define a new way of thinking, which drives change across the organization.  

Club Publix. Spend less, get more.

Joining the Digital and Loyalty Team.

If you have a background in managing or developing digital programs, this marketing communications subteam might be the career path for you! The digital and loyalty team often looks for candidates with enterprise experience and knowledge that allows them to effectively collaborate with other teams at Publix.

Outside of general industry experience, the team looks for candidates who are willing to constantly learn new skills. The digital world is ever-changing, and being able to keep up with those changes is vital to this team’s success. Candidates should also have client-ready or “people” skills. Associates work with other teams daily, and it’s important for them to host meetings and gather accurate information from other teams. Lastly, analytical skills are extremely helpful for any role on this team. Analyzing metrics helps the team understand the impact of a program and focus on its outcomes.

Have questions about the digital and loyalty team? Connect with us on FacebookInstagramTwitter, or LinkedIn to learn more and keep an eye on our current openings!

Related articles.

Publix storefront

April 2024

Job Spotlight: Publix Real Estate Specialist

In the bustling world of retail, behind every new store location and every store upgrade, lies a detailed process driven by Publix’s Real Estate department.
Publix Store job applicate webpage displayed on a laptop

April 2024

Beware of Scams: Tips to Avoid Fake Job Postings & Offers

Learn how to spot fake job postings and protect your information.
Publix patriot James

April 2023

Publix Patriots: From Corporal to Store Manager

Leadership, selflessness and discipline are skills used in the military that fit into a career at Publix. In fact, many military veterans call Publix their home after their military career.
Community Heroes

April 2023

Community Heroes: Recycling Specialist

In our Community Heroes series, we meet an associate who founded a non-for-profit organization to better serve her community.
  • Job spotlight
  • Publix Jobs