
Apply for the Social Media Coordinator – Lakeland job opening.Social Media Coordinator – Lakeland
Location: Lakeland, FL
Job ID: 34878BR
Department: Marketing
Working Hours: 40 hours per week, with willingness to work nights and weekends based on business needs. Weekly schedule hours fall within department operating hours of 8:00AM - 8:00PM.
Pay Frequency: Weekly
Date Posted: Oct 20, 2025
Description
In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.
What you’ll do
- Engage with Publix customers and fans on Facebook, X, Instagram, and YouTube
- Monitor and understand the holistic conversation and sentiment about the Publix brand online, and identify trends and potential reputation issues
- Responsible for various communications and tasks to support content and community efforts across the Social Media team
- Provide premier customer service, leverage knowledge resources, and strive to achieve a positive outcome for every care case that happens on social media channels
Required Qualifications
- Bachelor’s degree in Business, Public Relations, Mass Communication, Marketing, New Media, Journalism, or equivalent experience in any of these areas
- At least one year of experience in a customer service-oriented role
- At least one year of experience using social media for a business
- At least one year of experience in a communications-focused role
- Knowledge and understanding of social media platforms, including use cases for customers or fans and for brands
- Knowledge of Publix history, culture, and branding
- Drive, flexibility, and initiative
- Time management skills
- Data Analysis skills
- Innovation/Creativity
- Situational awareness and customer service skills
- Written communication skills
- Basic knowledge of Microsoft Word, Excel, and PowerPoint, as well as other Microsoft Office applications including Outlook, Windows Explorer, SharePoint, Planner, etc.
- Willingness to work a flexible schedule, including nights, weekends, holidays, and extended hours
Preferred Qualifications
- Bachelor’s Degree in Business, Public Relations, Mass Communication, Marketing, New Media, Journalism
- Three or more years of experience in a customer service-oriented role
- Two or more years of experience with social media for a business
- Two or more years of experience in a communications-focused role
- Knowledge in best practices for customer communication and response protocols, established in the department
- Knowledge and understanding of social media analysis and trends identification
- Knowledge of external and internal product and service information
- Intermediate knowledge of Microsoft Word, Excel, and PowerPoint
- Knowledge of social media aggregating and listening tool(s) such as Sprinklr
- Knowledge of social media engagement and publishing tools
- Knowledge of Publix’s Customer Care & Social Media case management system
- Bilingual including written communication (Spanish and English)
Benefits
- Employee stock ownership plan that contributes Publix stock to associates each year at no cost
- An opportunity to purchase additional shares of our privately-held stock
- 401(k) retirement savings plan
- Group health, dental and vision plans
- Paid Time Off
- Paid Parental Leave
- Short- and long-term disability insurance
- Tuition reimbursement
- Free hot lunches (buffet-style) at facilities with a cafeteria
- Visit our website to see all of our benefits: Benefits – Jobs (publix.com)
Year End Bonus
To reward associates for their contributions to the company for the calendar year, Publix provides a Holiday Bonus in November. In the first year of continuous employment the bonus is equal to 15 hours of pay, and in the second year of continuous employment the bonus is equal to one week’s pay if associate remains employed through issue date of the bonus check. In subsequent years, the bonus is equal to two weeks’ pay.
Additional Information
Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.
Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.
40 hours per week, with a willingness to work nights and weekends based on business needs. Weekly schedule hours fall within department operating hours of 8:00 am – 8:00 pm.
The standard schedule is below.
Saturday: Off
Sunday: Working remotely one Sunday every 3 weeks, managing social media interactions throughout the day, 8:00 AM – 8:00 PM
Monday: 8:00 AM – 5:00 PM
Tuesday: 8 hours between the times of 8:00 AM – 8:00 PM
Wednesday: 8:00 AM – 5:00 PM
Thursday: 8:00 AM – 5:00 PM
Friday: 8:00 AM – 5:00 PM
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