Apply for the Marketing Business Analytics Data Analyst, Marketing – Lakeland job opening.Marketing Business Analytics Data Analyst, Marketing – Lakeland

Location: Lakeland, FL
Job ID: 39299BR
Job Category: Data Analysis & Business Intelligence
Working Hours: Minimum of 45 hours per week
Pay Frequency: Monthly
Pay Range: $5,890 - $8,835
Date Posted: Oct 21, 2026

$76 - 114k

Onsite

Full Time - Regular

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Description

The purpose of this position is to develop financial analytical solutions. This position uses data analytics to uncover trends that drive decision making that improves profitability and performance of our stores, products, and services. These solutions are created by:

• Mining billions of transaction records with programing languages
• Linking those records to internal and external data sources
• Summarizing data with mathematics, business, and
• Visualizing and reporting analytical outputs for stakeholders’ use

This position requires an agile software development mindset and the ability to deliver end-to-end full-stack solutions, including ideation/brainstorming, data/feature engineering and cleaning, data wrangling, coding, testing, deploying, and maintenance.

Responsibilities include:

• Responsible for analytical requests that deliver data-driven insights, dashboards, reports, and recommendations to support business and leadership decisions across Publix.
• Develop descriptive analytical models to provide business insights and recommendations across Publix business areas, including Marketing, Corporate Purchasing, Real Estate, and other support areas.
• Developing, executing, and improving weekly reports and automated analytical processes, validating data for accuracy, monitoring systems, and gathering information from subject-matter experts to ensure timely and reliable results.
• Provide analytical support for cross-functional strategic initiatives, including managing projects, gathering requirements, developing performance measures, and coordinating analytical solutions across Publix.

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Required Qualifications

• Bachelor’s degree in Data Analytics, Economics, Finance, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, or another analytical discipline or equivalent experience
• 1-year in an analytical role specializing in data manipulation, interpretation, report writing, and data insight summarization/reporting.
• 1-year analytical experience:
  • Writing SQL; OR
  • Conducting financial performance analysis; OR writing R code or similar functionality within other statistical tools
  • For recent College Graduates, these requirements can be satisfied by relevant coursework
• Advanced knowledge of mathematics and statistics
• Knowledge of Business Analysis
• Ability to negotiate
• Written and verbal communication skills
• Advance skills in Microsoft Word, Excel
• Basic skills in Microsoft PowerPoint
• Knowledge of SSMS or other SQL based applications
• Strong knowledge of data analysis, including data inspection, cleansing, transformation, and modeling
• Basic knowledge of accounting and finance principles, marketing, or retail geographic data
• Ability to work independently
• Ability to work effectively and complete tasks on time with minimal supervision.
• Maintains professionalism, composure, and productivity in high-pressure situations
• Ability to set priorities, plan and coordinate work activities
• Ability to inspect, cleanse, transform and model data from various sources with the goal of discovering useful information/trends, informing conclusions and supporting decision-making
• Ability to interpret, analyze, and explain financial information
• Problem solving skills
• Ability to work nights, weekends, and extended hours as business needs require

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Preferred Qualifications

• Master’s degree in Analytics, Economics, Finance, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, or another analytical discipline
• 3 or more years in financial analysis, planning, process improvements and accounting principles
• Data Science Certification or Business Analytics Certificate
• Coursera certification or similar courses to demonstrate ability to stay on trend with analytics
• Knowledge of project management techniques and continuous quality improvement methodology
• Basic knowledge of Corporate Accounting functions and Publix Operations
• Basic knowledge of Internal Controls and SOX regulations
• Expert skills in Microsoft Word, Excel
• Intermediate skills in Microsoft PowerPoint
• Knowledge in Alteryx for data preparation, blending, analysis, and workflow automation
• Knowledge in Tableau, PowerBi, or other Business Intelligence Tools (ETL
• Knowledge of Microsoft Power Platform, including Power Apps, Power Automate, and Dataverse
• In-depth knowledge of information systems design methodologies and testing processes.
• Strong data visualization and storytelling skills
• Knowledge in SAP/BW

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Benefits

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost
• An opportunity to purchase additional shares of our privately-held stock
• 401(k) retirement savings plan
• Group health, dental and vision plans plan
• Paid Time Off
• Paid Parental Leave
• Short- and long-term disability insurance
• Tuition reimbursement
• Free hot lunches (buffet-style) at facilities with a cafeteria
• Visit our website to see all of our benefits: Benefits – Jobs (publix.com)

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Year End Bonus

As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.

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Additional Information

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.

Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.

​​​​​For this position, Publix does not and will not file a petition or application with the USCIS or Department of State on behalf of any noncitizen for any immigration-related benefit to work and/or to continue to work in the United States, e.g., an H-1B or TN petition or permanent residence.

***Relocation/Household Good Shipment Allowance will NOT be provided.***

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