Marketing Business Analytics Data Analyst, Marketing – Lakeland

Location: Lakeland, FL between Orlando and Tampa
Job ID: 26421BR
Department: Marketing
Date Posted: Oct 27, 2023

$70 - 107k


Are you interested in working for a Fortune 100 retailer? Do you want to be able to apply your analytical knowledge and experience to help solve constantly changing business and customer facing opportunities? As a Data Analyst on the Business Analytics team you will be supporting Publix with Marketing measurement and data science methodologies that support decisions and create solutions related to the financial performance of Publix, its products and services, Publix Marketing campaigns, and customer behavior data.

The Data Analyst is responsible for developing financial analytical solutions supporting and measuring operational performance across the organization. Specifically, the role includes defining business problems, identifying key performance metrics, researching and gathering data, performing financial analyses and communicating insights to business partners. This position leverages data analytics to uncover sales and customer trends that drive decision making that improves profitability and performance of our stores, products, and services. This position requires an agile software development mindset and the ability to deliver end-to-end full-stack solutions, including ideation/brainstorming, data/feature engineering and cleaning, data wrangling, coding, testing, deploying, data visualization, and maintenance.

Responsibilities include:

  • Responding to analytical requests that provide data driven business insights and recommendations (including development of interactive dashboards and leadership reporting) across Publix business areas, including: Marketing, Corporate Purchasing, Real Estate, and other support areas
  • Developing descriptive analytical models to provide business insights and recommendations across Publix business areas, including Marketing, Corporate Purchasing, Real Estate, and other support areas
  • The development, execution, deployment, and improvement of team data asset production processes, weekly reporting, automation, QC/data validation, gathering info from SMEs
  • Participating as the primary analytical support for data driven cross-functional strategic initiatives
  • Identifying and engaging in opportunities to grow knowledge and skills related to best practices in analytical technologies, methodologies, verification, knowledge of data sets, drawing insights, and communicating learnings

Important: Please note that Publix will not sponsor any hire for this position for an H-1B visa or permanent residence.


Required Qualifications

  • Bachelor’s degree in Data Analytics, Economics, Finance, Geography & GIS, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, or another analytical discipline from an accredited college or university or equivalent experience
  • 1-year in an analytical role specializing in data manipulation, interpretation, report writing, and data insight summarization/reporting
  • 1-year analytical experience:
    • Conducting Financial performance analysis; OR
    • Writing SQL; OR
    • Writing R code or similar functionality within other statistical tools; OR
    • Using a Geographic Information System (GIS) specializing in demographic analyses
    • For recent college graduates, these requirements can be satisfied by relevant coursework
  • Advanced knowledge of mathematics and statistics
  • Accounting and/or Finance knowledge (basic knowledge of accounting principles)
  • The ability to work effectively without close supervision or guidance
  • The ability to self-direct work activities and take action on tasks without direction from a supervisor
  • The ability to work productively and effectively when faced with stressful work situations and time pressures
  • The ability to manage time so that the priority of the activities determines the timing and amount of attention they receive
  • Arithmetic computation and reasoning
  • The ability to inspect, cleanse, transform and model data from various sources with the goal of discovering useful information/trends, informing conclusion and supporting decision-making
  • The ability to interpret, analyze, and explain financial information
  • The ability to understand and apply new information, procedures, or principles to perform job duties
  • The ability to understand the “big picture” and the interrelationships among various parts of the organization
  • Innovation and creativity
  • Problem solving skills
  • The ability to develop and maintain professional, trusting, positive, and productive working relationships with associates, managers, customers, and vendors
  • Customer focused
  • The ability to persuade, convince or achieve buy-in from others
  • Negotiation skills
  • Active listening skills
  • Presentation skills
  • Verbal and written communication skills
  • The ability to collate data extracts and summarize key findings into concise relevant and easy to digest reports/deliverables for decisions makers
  • Advanced skills in Microsoft Word, Excel
  • Basic skills in Microsoft PowerPoint
  • Intermediate skills in Microsoft Access
  • Skilled in SSMS or other SQL based application

Preferred Qualifications

  • MBA or Master’s degree in Analytics, Economics, Finance, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, Geographic Information Systems, GIScience, or another analytical discipline
  • 3+ years of analytics work related experience
  • Data Science Certificate Or Business Analytics Certificate, Salesforce, Geographic Information System Professional
  • Recent completions of Coursera or similar courses to demonstrate ability to stay on trend with analytics
  • Knowledge of Data analysis techniques, including: inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision making
  • In depth understanding of Information Systems design methodologies and testing processes
  • Skills in Data visualization/story telling
  • Expert skills in Microsoft Word, Excel
  • Intermediate skills in Microsoft PowerPoint
  • Advanced skills in Microsoft Access
  • Skills in Alteryx, Tableau, PowerBI, and other Business Intelligence Tools (ETL)
  • Skills in Salesforce
  • Skills in ArcGIS/ESRI


  • Employee stock ownership plan that contributes Publix stock to associates each year at no cost
  • An opportunity to purchase additional shares of our privately-held stock
  • 401(k) retirement savings plan
  • Group health plan (with prescription benefits)
  • Group dental plan
  • Group vision plan
  • Sick pay
  • Paid Parental Leave
  • Long-term disability insurance
  • Company-paid life insurance (with accidental death & dismemberment benefits)
  • Tuition reimbursement
  • Vacation pay
  • Free hot lunches (buffet-style) at facilities with a cafeteria
  • Paycheck direct deposit
  • Credit union
  • Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases
  • 6 paid holidays (associates can exchange the following holidays with their manager’s approval: New Year’s Day, Memorial Day, Fourth of July, and Labor Day).

Additional Information

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.

Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.

In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.

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