Apply for the Digital Marketing Analytics Manager-Tagging job opening.Digital Marketing Analytics Manager-Tagging

Location: Lakeland, FL
Job ID: 34682BR
Department: Marketing
Working Hours: Minimum of 45 hours per week
Pay Frequency: Monthly
Date Posted: Sep 26, 2025

$95 - 143k

Hybrid

Full Time - Regular

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Description

Publix is seeking an implementation-focused skillset to join our Digital Media Analytics team. This role will have a focus on media tagging at a strategic and tactical level. The candidate should be proficient with Google Tag Manager (GTM) and tagging/tracking technologies from major online advertising platforms. The role is responsible for the design & implementation of ad-tracking & marketing attribution “pixels”, for Publix’s websites & apps, ensuring these pixels function properly, and resolving errors if they occur. The candidate should have experience working as a bridge between business and technology teams, in order to translate business tracking needs into actionable and clear code-development requests.

Candidates that are well-qualified for this role will be intimately familiar with the operation and inner-workings of tools like Google Analytics, Google Tag Manager, Adobe Analytics or other industry leading web-analytics tools, have strong knowledge of key technologies that underpin modern websites (HTML, JavaScript, CSS) and also have a proven track-record implementing complex tracking technologies on DataLayer-driven websites.

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Required Qualifications

• Bachelor’s degree in Business, Marketing, Computer Science, or other related fields with emphasis in marketing measurement; or equivalent experience in an analytical or technical field
• two (2) years digital analytics experience implementing tag management and web analytics platforms
• knowledge of web and app measurement tools, best practices and implementation
• knowledge of tag management systems, best practices and implementation
• knowledge of analytics, web, e-commerce, and social media measurement technologies and trends
• knowledge of agile development process
• understanding of digital marketing measurement, media tracking, user experience (UX) analytics, best practices and analytical approaches
• knowledge of implementation of process change
• leadership & management skills
• program management skills
• persuasiveness, team player, detail- oriented
• excellent verbal, written and interpersonal communication skills
• basic knowledge of Microsoft Office 365
• willingness to travel with overnight stays up to one week or longer
• willingness to work late hours, during weekends (Saturdays & Sundays), or at home as needed

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Preferred Qualifications

• Master’s degree in Business, Marketing, Computer Science, or other related fields with emphasis in marketing measurement; or equivalent experience in an analytical or technical field
• Four (4) years digital analytics experience implementing and operating tag management, web analytics and app analytics platforms

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Benefits

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost
• An opportunity to purchase additional shares of our privately-held stock
• 401(k) retirement savings plan
• Group health, dental and vision plans
• Paid Time Off
• Paid Parental Leave
• Short- and long-term disability insurance
• Tuition reimbursement
• Free hot lunches (buffet-style) at facilities with a cafeteria
• Visit our website to see all of our benefits: Benefits – Jobs (publix.com)

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Year End Bonus

As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.

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Additional Information

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.

Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.

For this position, Publix does not and will not file a petition or application with the USCIS or Department of State on behalf of any noncitizen for any immigration-related benefit to work and/or to continue to work in the United States, e.g., an H-1B or TN petition or permanent residence

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