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Sr. Copywriter - Lakeland

Apply Job Req. ID 9392BR Date Posted 06/19/2019 Location Lakeland, Florida
This Senior Copywriter position is responsible for collaborating with the Art Director to create integrated marketing campaigns. You will work with an award-winning, in-house, creative team of Art Directors, Designers, and Copywriters to help concept and execute advertising campaigns for a variety of Social Media and CRM marketing initiatives. Ideal candidates will have experience in Content Strategy and Customer Relationship Marketing. As part of the Creative Services team, you will play a key role in crafting and preserving the Publix brand. The Senior Copywriter is a member of a Digital Creative Team and reports to a Creative Director.

Additional responsibilities include:
  • develops relevant and unique concept independently or in collaboration with other Creative development team members
  • writes effective copy for a variety of customer-directed communications; social media, adaptive or responsive websites (desktop/mobile), mobile apps, email, digital ads, direct mail, in-store ads, videos, and other necessary content
  • reviews, proofreads, and edits drafts of communication pieces before final publishing, as needed
Required Qualifications
  • Associate’s degree in Business or Liberal Arts or equivalent experience
  • at least three (3) years of experience writing advertising copy (digital/traditional)
  • knowledge of concept development process
  • knowledge of traditional and digital media channels (e.g., print, video, radio, TV, social and digital, adaptive/responsive websites, apps, mobile sites)
  • knowledge of marketing/advertising industry and trends
  • knowledge of various media strengths and limitations including digital communications, print communications, broadcast, radio, and their associated distribution processes
  • ability to evaluate creative work for effectiveness against established creative strategies and objectives
  • basic knowledge of MacOS
  • basic knowledge of Adobe Creative Suite
  • basic knowledge of MS Office
  • willingness to travel up to several days at a time with overnight stays
  • willingness to work late hours and during weekends
Preferred Qualifications
  • Bachelor’s Degree in Mass Communications, Advertising, or Integrated Copywriting Portfolio Diploma
  • four (4) or more years of experience writing advertising copy (digital/traditional)
  • knowledge of Publix Marketing department workflow processes and project lifecycles
  • knowledge of the Publix brand positioning and lines of business
  • knowledge of the Publix target customer, retail environments, and purchasing behaviors and Publix business objectives
  • intermediate knowledge of MS Office

Potential Annual Pay with Bonus 64,155 - 96,655 Frequency of Pay Weekly Hours of Work Minimum of 45 hours per week Travel Frequency 0% Year End Bonus To reward associates for their contributions to the company for the calendar year, Publix provides a Holiday Bonus in November. In the first year of continuous employment the bonus is equal to 15 hours of pay, and in the second year of continuous employment the bonus is equal to one week’s pay if associate remains employed through issue date of the bonus check. In subsequent years, the bonus is equal to two weeks’ pay. Address 3300 Publix Corporate Parkway City Lakeland Region FL between Orlando and Tampa Benefits
  • Employee stock ownership plan that contributes Publix stock to associates each year at no cost
  • An opportunity to purchase additional shares of our privately-held stock
  • 401(k) retirement savings plan
  • Group health plan (with prescription benefits)
  • Group dental plan
  • Group vision plan
  • Sick pay
  • Long-term disability insurance
  • Company-paid life insurance (with accidental death & dismemberment benefits)
  • Tuition reimbursement
  • Vacation pay
  • Free hot lunches (buffet-style) at facilities with a cafeteria
  • Paycheck direct deposit
  • Credit union
  • Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases
  • 6 paid holidays (associates can exchange the following holidays with their manager’s approval: New Year’s Day, Memorial Day, Fourth of July, and Labor Day).
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