Marketing Business Analytics Consultant, Marketing - Lakeland
Job ID 19504BR Date posted 04/28/2022 Location Lakeland FL between Orlando and TampaOverview
Our marketing team is responsible for showing our customers why Publix is the place "where shopping is a pleasure." Our marketing associates help us remain competitive in a changing market place. Join a team of people dedicated to showcasing the Publix brand through analytics, creative advertising, consumer research, applied science, and more!
- Job Type: Full Time
- Experience: Entry-Level through Director
- Travel: 0%
- Glassdoor Reviews and Company Rating
Success Profile
Our marketing department is comprised of a variety of teams that work collaboratively to provide our customers with a premier shopping experience. From creative services, to data analytics, here are some of the top qualities we look for in a future marketing associate.

- Detail-Oriented
- Digitally-Savvy
- Analytical
- Strategic
- Creative
- Inventive
Testimonials
Benefits
We want our associates to feel valued now, and in the future. Here are just a few perks you could look forward to as a future marketing associate.
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401K/ESOP
Matching 401K retirement contributions and employee stock ownership program.
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Healthcare
Group health, dental, and vision plans.
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Paid Time Off
Up to three weeks of paid vacation and six paid holidays.
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Tuition Reimbursement
Up to $12,800 in tuition reimbursement for programs related to your established career path.
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Awards & Recognition
Fortune 100 company, continually recognized as one of the best places to work in the country.
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Flex Time
New and innovative work space that allows for remote work and flexible schedules.
Responsibilities
This position consults with business partners across the organization to provide research based recommendations in support of strategic decisions for Publix. This includes managing the development and deployment of analytical solutions by researching and gathering data, performing financial analyses to glean insights, software coding and training end users on the use and interpretation of these solutions. The Business Analytics Consultant reports to the Manager of Marketing Business Analytics & Data Science.
Additional responsibilities include:
- Utilizing data mining and discovery techniques to aggregate data and search for insights.
- Extracting and aggregating sales data from our data warehouses and joining it to other business and customer data to uncover insights and key business drivers.
- Focusing on the methodical exploration of Publix’s data to insure business intelligence and predictive analytics techniques used to examine historical store and customer transaction data provide insights into how a business area, store, campaign, or item performed over time and/or in the future.
- Conducting statistical analysis to determine trends and significant data relationships by using predictive software to create regression models (linear, logistic, Bayesian, stepwise, etc.), decision trees, correlation analysis, random forest models, and time series analysis.
- Determining appropriate coding language to utilize based on the source and analytical methodology that needs to be applied.
- Selecting the appropriate data, statistical models, financial measurement approach and test methodologies necessary to help tell the business how to merchandise, market, grow, and target customers and stores.
- Developing user interfaces and self-service applications to support customer usage of the Analytical Solution. This includes decisions related to the user interface design with the appropriate options so the end user can access needed data, reports, graphs, tables, insights, and recommendations with minimal training.
- Developing and implementing analytical solutions that address business questions faced by decision makers throughout Publix, and translating the outputs of those solutions into actionable tools, insights, and recommendations that can be highly trusted by decision makers to influence decision making for a mixture of high and low profile projects.
Influential Content
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9 Reasons to Work at Publix
There’s a lot to love about working at Publix, whether in our stores, our corporate offices, manufacturing facilities or distribution centers. Publix employs more than 200,000 people throughout our footprint in the Southeastern United States, and these are just some of the reasons our associates say they love being part of the Publix family!
Learn more -
Publix Just Keeps Growing
Looking for a place to grow? See how Publix has grown and whether we're the right fit for you. Publix is the largest and fastest-growing employee-owned supermarket chain in the U.S., with over 200,000 associates and 1,200 stores in seven states throughout the Southeast.
Learn more
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