Skip Navigation

Marketing Analytics Consultant - Business Analytics, Lakeland

Apply Job Req. ID 10489BR Date Posted 12/02/2019 Location Lakeland, Florida
Are you interested in working for a Fortune 100 retailer? Do you want to be able to apply your analytical knowledge and experience to help solve constantly changing business and customer facing opportunities? As a Consultant on the Business Analytics team you will be supporting Publix with Marketing measurement and data science methodologies, customer predictive models, units sales forecasting methodologies, A/B tests, and market basket analytics.

This position consults with business partners across the organization to provide research based recommendations in support of strategic decisions for Publix. This includes managing the development and deployment of analytical solutions by researching and gathering data, performing statistical analyses to glean insights, software coding and training end users on the use and interpretation of these solutions. The Business Analytics Consultant reports to the Manager of Marketing Business Analytics.

Additional responsibilities include:
  • Utilizing data mining and discovery techniques to aggregate data and search for insights.
  • Extracting and aggregating sales data from our data warehouses and joining it to other business and customer data to uncover insights and key business drivers.
  • Conducting statistical analysis to determine trends and significant data relationships by using predictive software to create regression models (linear, logistic, Bayesian, stepwise, etc.), decision trees, correlation analysis, random forest models, and time series analysis.
  • Focusing on the methodical exploration of Publix’s data to insure business intelligence and predictive analytics techniques used to examine historical store and customer transaction data provide insights into how a business area, store, campaign, or item performed over time and/or in the future.
  • Determining appropriate coding language to utilize based on the source and analytical methodology that needs to be applied (e.g., SQL will be used when accessing ODBC data sources, R or Python coding language will be used when employing advanced statistical calculations).
  • Selecting the appropriate data, statistical models, and test methodologies necessary to help tell the business how to merchandise, market, grow, and target customers and stores.
  • Developing user interfaces and self-service applications to support customer usage of the Analytical Solution. This includes decisions related to the user interface design with the appropriate options so the end user can access needed data, reports, graphs, tables, insights, and recommendations with minimal training.
  • Applying principles of hypothesis testing to ensure methodology is scientifically sound. Developing new hypotheses and discovering insights based on results.
  • Developing and implementing analytical solutions that address business questions faced by decision makers throughout Publix, and translating the outputs of those solutions into actionable tools, insights, and recommendations that can be highly trusted by decision makers to influence decision making for a mixture of high and low profile projects
  • Dedicating time to business innovation and quality improvement
Required Qualifications
  • Bachelor’s degree in Analytics, Information Technology, Computer Science, Statistics, Data Science, Engineering, Geographic Information Systems, or another analytical discipline from an accredited college or university or its equivalent
  • At least three (3) years of analytics, computer science, or similar analytics field work-related experience
  • At least one (1) year experience writing SQL
  • At least one (1) year experience writing R code or similar functionality within other statistical tools
  • Knowledge of data and analytics utilizing market business intelligence
  • Ability to apply the appropriate advanced mathematics and statistics methods to large data sets, including, but not limited to, regression models (linear, logistic, Bayesian, stepwise, etc.), decision trees, correlation analysis, random forest models, cluster analysis, k-means, sum of squares, and time series analysis
  • Knowledge of and ability to apply Information Systems design methodologies, testing, processes and coding languages
  • Ability to develop advanced data algorithms
  • Database architecture skills
  • Ability to develop data visualizations
  • Knowledge of and an ability to apply research best practices, including secondary research process and methods
  • Ability to develop research based recommendations
  • Basic knowledge of Alteryx and the Alteryx Server or similar Business Intelligence (BI) Tools
  • Advanced knowledge of Microsoft Excel
  • Ability to demonstrate critical and strategic thinking skills, including decision making skills
  • Project management skills
  • Ability to quickly develop an understanding of new information, processes, and
  • Ability to demonstrate leadership skills
  • Excellent written and verbal communications skills
  • Ability to demonstrate teamwork and collaboration skills, including strong interpersonal and emotional intelligence skills
  • Ability to persuade others using logical debate
  • Ability to work under minimal supervision and be self-directed with workload
  • Ability to demonstrate initiative by taking responsibility for learning new skills and processes
  • Willingness to travel up to one week at a time with overnight stays
  • Ability to work a variable work schedule as needed including nights, holidays, weekends, and extended hours to meet deadlines

Preferred Qualifications
  • MBA or Masters in Analytics, Information Technology, Computer Science, Statistics, Data Science, Geographic Information Systems, Engineering, or another analytical discipline
  • Five (5) or more years of analytics, computer science, or GIS work-related experience
  • Three (3) or more years’ experience writing SQL
  • Three (3) or more years’ experience writing R code or similar functionality within other statistical tools
  • Experience with distributed big data tools, utilizing technologies such as MapReduce
  • Data Science Certificate
  • Basic knowledge of Python Coding
  • Advanced knowledge of SharePoint Development
  • Advanced knowledge of big database platforms
  • Advanced knowledge of APT
  • Basic knowledge of ArcGIS Online
  • Advanced knowledge of Tableau or Microstrategy Desktop or similar data visualization tool
  • Basic knowledge of C and C++ languages
  • Knowledge of other Publix Business Units, including their basic roles and responsibilities
  • Advanced knowledge of Publix business systems
  • Expert knowledge of Alteryx and the Alteryx Server or similar Business Intelligence (BI) Tools
  • Knowledge of the data and analytics methods used by the analytics teams within Publix
  • Ability to design intuitive end user interfaces
  • Training skills
Potential Annual Pay with Bonus 75,530 - 113,880 Minimum Base Pay 5,810 Maximum Base Pay 8,760 Frequency of Pay Monthly Hours of Work Minimum of 45 hours per week. Year End Bonus One month’s pay (pro-rated in the first year) if associate remains employed through issue date of the bonus check Address 3300 Publix Corporate Parkway City Lakeland Region FL between Orlando and Tampa Benefits
  • Employee stock ownership plan that contributes Publix stock to associates each year at no cost
  • An opportunity to purchase additional shares of our privately-held stock
  • 401(k) retirement savings plan
  • Group health plan (with prescription benefits)
  • Group dental plan
  • Group vision plan
  • Sick pay
  • Long-term disability insurance
  • Company-paid life insurance (with accidental death & dismemberment benefits)
  • Tuition reimbursement
  • Vacation pay
  • Free hot lunches (buffet-style) at facilities with a cafeteria
  • Paycheck direct deposit
  • Credit union
  • Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases
  • 6 paid holidays (associates can exchange the following holidays with their manager’s approval: New Year’s Day, Memorial Day, Fourth of July, and Labor Day)

Watch Our Jobs

Not seeing the right job? Leave us your information and receive alerts when new opportunities are available! Check out our latest openings to see if there’s a place for you at Publix!

These alerts will only be sent for corporate, I/S, manufacturing, distribution, and pharmacy jobs. To see our openings at a store, please go here.

Interested InSelect a category and/or location and click “Add.”

  • Marketing & Advertising, Lakeland, Florida, United StatesRemove



  • How does Publix make shopping a pleasure with more than 1,170 stores? With help and guidance from our corporate offices. From Research & Analysis to Real Estate to Buyers to Marketing to HR, Publix corporate associates make up the internal support system for our stores.
  • With 10 manufacturing facilities in the Southeast, Publix manufactures a great deal of the products we sell in our stores, which means we have a great team of people in our manufacturing department.
  • Our distribution team is responsible for getting the products our customers want to the stores nearest to them. Our eight distribution centers are almost always running, thanks to our supervisors, technicians, forklift drivers, order checkers and countless others.
  • Specialty equipment and machinery are the backbone of manufacturing and distribution at Publix. More than 750 industrial maintenance (IM) associates ensure that these systems run safely and efficiently. They maintain, diagnose, and repair all kinds of industrial machines— from refrigeration to assembly lines, and robotic systems to electrical components.
  • Publix pharmacies fill billions of prescriptions each year. But being a Publix Pharmacy associate is about more than filling prescriptions. From conducting health screenings and medication therapy management in our traditional retail settings to making bedside deliveries at our hospital locations, Publix pharmacists fill many important needs.
  • At Publix, technology reaches into every part of the company including manufacturing, distribution, and retail. Our more than 1,200 information technology (IT) associates help translate customer needs into tech solutions via our hundreds of applications.
  • Learn about the many retail career opportunities available with Publix, the largest and fastest-growing employee-owned supermarket chain in the U.S., with over 1,100 stores in six states throughout the Southeast. Publix believes in its employees, which means promoting from within is extremely common and why a job with Publix often becomes a long-term career.