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Manager, Consumer Insights, Marketing - Lakeland

Job ID 20771BR Date posted 07/26/2022 Location Lakeland FL between Orlando and Tampa
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Overview

Our marketing team is responsible for showing our customers why Publix is the place "where shopping is a pleasure." Our marketing associates help us remain competitive in a changing market place. Join a team of people dedicated to showcasing the Publix brand through analytics, creative advertising, consumer research, applied science, and more!

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Success Profile

Our marketing department is comprised of a variety of teams that work collaboratively to provide our customers with a premier shopping experience. From creative services, to data analytics, here are some of the top qualities we look for in a future marketing associate.

Publix brandmark
  • Detail-Oriented
  • Digitally-Savvy
  • Analytical
  • Strategic
  • Creative
  • Inventive

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Testimonials

Mirda, Brand Marketing Manager
I’ve had the opportunity to be in multiple roles at Publix including a cashier and customer service staff in retail and then making my way to corporate as a category analyst, associate brand marketing manager, and now my current role as a brand marketing manager. In this position, I develop the strategy to promote products and services to our customers, assist with product development, and leverage research insights to ensure we stay competitive with new trends in the grocery industry. I’m so fortunate to be a part of an organization that takes such deep interest in their associates’ aspirations and truly wants each individual to grow and succeed. Mirda, Brand Marketing Manager
Jason, Marketing Analytics
I’ve been fortunate to have had the opportunity to take on progressive growth roles as an analyst, project manager, and then team manager role, before becoming senior manager of what is now called Marketing Analytics. I’m incredibly proud of the work our team is doing to provide insights that help Publix develop more personalized experiences for our customers. While everyone within marketing serves in a different capacity, associates from each team really respect the expertise from their peers and frequently collaborate on projects. Jason, Senior Manager, Marketing Analytics
Malinda, Director, Marketing Operations
In 2005, I joined the Publix family as a Marketing Project Coordinator. Since then, I have held various positions across the Marketing department, supporting Retail, Retail Business Units, IS, and various corporate initiatives. Now, I am proud to lead Marketing Operations, an exceptional group of 50+ associates responsible for project management, marketing technology, print production, associate experience, budget management, and business affairs. I am grateful to work for an organization that invests in those that invest in themselves and supports individual’s professional development and growth. Malinda, Director, Marketing Operations

Benefits

We want our associates to feel valued now, and in the future. Here are just a few perks you could look forward to as a future marketing associate.

  • 401K/ESOP

    Matching 401K retirement contributions and employee stock ownership program.

  • Healthcare

    Group health, dental, and vision plans.

  • Paid Time Off

    Up to three weeks of paid vacation and six paid holidays.

  • Tuition Reimbursement

    Up to $12,800 in tuition reimbursement for programs related to your established career path.

  • Awards & Recognition

    Fortune 100 company, continually recognized as one of the best places to work in the country.

  • Flex Time

    New and innovative work space that allows for remote work and flexible schedules.

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Responsibilities

Publix Super Markets tops the list of privately-owned supermarkets in the US. We are privately-owned, hold no long-term debt and continue to grow year after year. Publix and our associates excel in community involvement, volunteerism, and environmental sustainability. Our collective commitment to diversity has contributed to our success in being a great place to work and shop. It’s satisfying to work for – and be an owner in – a Fortune 100 company that is widely recognized as a leader in the supermarket industry.

The Manager, Consumer Insights is responsible for leading a team of Consumer Insights Project Managers and Analysts in the successful delivery of primary and secondary consumer research deliverables to a diverse set of stakeholders throughout the organization. This research plays a critical role in the company’s strategy development, influences business decisions, and impacts short and long-term sales, profit and return on investments. The role is also responsible for managing department throughput and workflow in order to maximize productivity and quality.

Additional responsibilities include:
  • leading, managing and overseeing the individual and collective work product of the department ensuring quality, accuracy and timeliness of deliverables based on the assigned portfolio of project assigned.
  • day-to-day fiscal management of the $7 million+ consumer insights budget allocated to support the assigned portfolio of research. This is done throughout the fiscal year.
  • occasionally lead, design, and develop highly strategic, extremely confidential, or influential consumer insights projects. This could also involve leading a cross-functional team on a high-profile (research) deliverable that uses integrated sources from Consumer Insights and Marketing Analytics.
  • establishing new supplier relationships and management oversight of all legal contracts and I/S requirements for new software programs and platforms, as well as the overall management of existing supplier relationships.
  • advancing the use and utility of custom research and consumer insights within the Marketing department and throughout the organization through general capabilities development, management, and leadership. Serve as the foremost expert and authority on the collective portfolio of research they oversee. Act as a champion and advocate of the use of consumer research to drive both tactical and strategic decision making throughout the organization and role model this for the team.
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  • Marketing & Advertising, Lakeland, Florida, United StatesRemove

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Corporate

How does Publix make shopping a pleasure with more than 1,170 stores? With help and guidance from our corporate offices. From Research & Analysis to Real Eastate to Buyers to Marketing to HR, Publix corporate associates make up the internal support system for our stores.