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Data Scientist - Marketing Analytics, Lakeland

Apply Job Req. ID 8249BR Date Posted 01/10/2019 Location Lakeland, Florida
8249BR 10-Jan-2019 Lakeland, FL between Orlando and Tampa
As a Data Scientist on the Business Analytics Team, you will support Marketing Measurement, identify buying behaviors and lifestyle characteristics of customers, measure the statistically significant purchasing behavior change at the product and customer segment level, develop sales forecasting methodologies, conduct A/B tests, and work with large cloud based datasets.

You will provide research-based recommendations to support strategic decision needs across Publix by applying state-of-the-art forecasting and statistical machine learning predictive methods to rich data to shape and progress Publix’s current and future research directions. The Data Scientist provides input related to decision making process such as customer product recommendations for personalized communications, services, merchandising, customer account offers, and media tactics.

Additional responsibilities include:

  • providing research-based consultation and recommendations regarding the personalization of customer interfaces with Publix.
  • developing and implementing scalable Data Science Analytical Solutions that rely on machine learning and artificial intelligence to automate and optimize key business processes and help improve efficiency and financial results
  • contributing to the design and measurement of customer personalization programs at the Marketing channel, omni-channel, product hierarchy, and store level
  • communicating recommendations and analysis to business partners, ensuring understanding, and collaborating on multiple cross functional teams
  • analyzing customer, transaction, and campaign data to identify trends and patterns in marketing campaign performance and/or customer behavior
  • building learning systems that monitor data flows and react to changes in customer preferences, network constraints, and business objectives.
Monthly $89,115 - 133,705 6,855 10,285 Required Qualifications
  • Master’s degree in Data Science, Information Systems, Computer Science, Statistics, Mathematics, Economics, Finance, or related quantitative field from an accredited college or university, or equivalent experience.
  • at least five (5) years of analytics, computer science, marketing, finance, or similar analytics field work-related experience
  • at least three (3) years’ experience writing SQL
  • at least five (5) years’ experience writing R code, Python, Syntax or similar functionality within other statistical tools
  • knowledge of NoSQL databases, data lakes and formats including text, image, sentiment and audio/video
  • expert knowledge of statistical software knowledge (i.e., SPSS, SAS) and business intelligence tools (i.e., SQL, Visual Basic, SQL Enterprise Manager)
  • intermediate knowledge of data visualization tools (i.e., Tableau or Mircostrategy Desktop) and Python Coding
  • ability to exhibit a natural curiosity when developing research
Preferred Qualifications
  • Ph.D. degree in data science, computer science, statistics, neuroscience, engineering, mathematics, or physics
  • seven (7) or more years of relevant research related experience
  • Data Science Certificate
  • expert knowledge of data visualization tools and Python Coding
Potential Annual Pay with Bonus $89,115 - 133,705 Frequency of Pay Monthly Hours of Work 8:00am - 5:00pm Travel Frequency 0% Year End Bonus One month’s pay (pro-rated in the first year) if associate remains employed through issue date of the bonus check.
Address 3300 Publix Corporate Parkway City Lakeland Region FL between Orlando and Tampa Benefits 53621665

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