Consumer Insights Analyst, Marketing - Lakeland
Job ID 20249BR Date posted 06/20/2022 Location Lakeland FL between Orlando and TampaOverview
Our marketing team is responsible for showing our customers why Publix is the place "where shopping is a pleasure." Our marketing associates help us remain competitive in a changing market place. Join a team of people dedicated to showcasing the Publix brand through analytics, creative advertising, consumer research, applied science, and more!
- Job Type: Full Time
- Experience: Entry-Level through Director
- Travel: 0%
- Glassdoor Reviews and Company Rating
Success Profile
Our marketing department is comprised of a variety of teams that work collaboratively to provide our customers with a premier shopping experience. From creative services, to data analytics, here are some of the top qualities we look for in a future marketing associate.

- Detail-Oriented
- Digitally-Savvy
- Analytical
- Strategic
- Creative
- Inventive
Testimonials
Benefits
We want our associates to feel valued now, and in the future. Here are just a few perks you could look forward to as a future marketing associate.
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401K/ESOP
Matching 401K retirement contributions and employee stock ownership program.
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Healthcare
Group health, dental, and vision plans.
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Paid Time Off
Up to three weeks of paid vacation and six paid holidays.
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Tuition Reimbursement
Up to $12,800 in tuition reimbursement for programs related to your established career path.
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Awards & Recognition
Fortune 100 company, continually recognized as one of the best places to work in the country.
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Flex Time
New and innovative work space that allows for remote work and flexible schedules.
Responsibilities
Additional responsibilities include:
- providing analytical and logistical project support on consumer insights research projects that are led by a Consumer Insights Project Manager (CIPM) in order to ensure the accomplishment of key milestones and delivery against project scope
- assisting the Consumer Insights Project Managers/Senior PMs in the design and development of assigned consumer insights research projects from project scope development through presenting final results
- providing key support to other associates on the Consumer Insights team for producing research reports, recommendation documents, position papers, presentations and other key deliverables
- conducting ad hoc and post hoc (statistical) analyses on custom and/or tracking studies in order to fully leverage data sources and uncover key insights
- ongoing management and maintenance of a proprietary online customer panel of Publix customers who have been invited to join a community with the intent of providing Publix with feedback on our products and services
- monitoring secondary research sources and integrating research study findings as it pertains to the custom studies being conducted
- dedicating time to Marketing innovation and quality improvement
- managing special Marketing related assignments, which can include but is not limited to: project management, executing reporting and presenting results to executive leadership
Influential Content
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9 Reasons to Work at Publix
There’s a lot to love about working at Publix, whether in our stores, our corporate offices, manufacturing facilities or distribution centers. Publix employs more than 200,000 people throughout our footprint in the Southeastern United States, and these are just some of the reasons our associates say they love being part of the Publix family!
Learn more -
Publix Just Keeps Growing
Looking for a place to grow? See how Publix has grown and whether we're the right fit for you. Publix is the largest and fastest-growing employee-owned supermarket chain in the U.S., with over 200,000 associates and 1,200 stores in seven states throughout the Southeast.
Learn more
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