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Consumer Insights Analyst, Marketing - Lakeland

Job ID 20249BR Date posted 06/20/2022 Location Lakeland FL between Orlando and Tampa
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Overview

Our marketing team is responsible for showing our customers why Publix is the place "where shopping is a pleasure." Our marketing associates help us remain competitive in a changing market place. Join a team of people dedicated to showcasing the Publix brand through analytics, creative advertising, consumer research, applied science, and more!

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Success Profile

Our marketing department is comprised of a variety of teams that work collaboratively to provide our customers with a premier shopping experience. From creative services, to data analytics, here are some of the top qualities we look for in a future marketing associate.

Publix brandmark
  • Detail-Oriented
  • Digitally-Savvy
  • Analytical
  • Strategic
  • Creative
  • Inventive

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Testimonials

Mirda, Brand Marketing Manager
I’ve had the opportunity to be in multiple roles at Publix including a cashier and customer service staff in retail and then making my way to corporate as a category analyst, associate brand marketing manager, and now my current role as a brand marketing manager. In this position, I develop the strategy to promote products and services to our customers, assist with product development, and leverage research insights to ensure we stay competitive with new trends in the grocery industry. I’m so fortunate to be a part of an organization that takes such deep interest in their associates’ aspirations and truly wants each individual to grow and succeed. Mirda, Brand Marketing Manager
Jason, Marketing Analytics
I’ve been fortunate to have had the opportunity to take on progressive growth roles as an analyst, project manager, and then team manager role, before becoming senior manager of what is now called Marketing Analytics. I’m incredibly proud of the work our team is doing to provide insights that help Publix develop more personalized experiences for our customers. While everyone within marketing serves in a different capacity, associates from each team really respect the expertise from their peers and frequently collaborate on projects. Jason, Senior Manager, Marketing Analytics
Malinda, Director, Marketing Operations
In 2005, I joined the Publix family as a Marketing Project Coordinator. Since then, I have held various positions across the Marketing department, supporting Retail, Retail Business Units, IS, and various corporate initiatives. Now, I am proud to lead Marketing Operations, an exceptional group of 50+ associates responsible for project management, marketing technology, print production, associate experience, budget management, and business affairs. I am grateful to work for an organization that invests in those that invest in themselves and supports individual’s professional development and growth. Malinda, Director, Marketing Operations

Benefits

We want our associates to feel valued now, and in the future. Here are just a few perks you could look forward to as a future marketing associate.

  • 401K/ESOP

    Matching 401K retirement contributions and employee stock ownership program.

  • Healthcare

    Group health, dental, and vision plans.

  • Paid Time Off

    Up to three weeks of paid vacation and six paid holidays.

  • Tuition Reimbursement

    Up to $12,800 in tuition reimbursement for programs related to your established career path.

  • Awards & Recognition

    Fortune 100 company, continually recognized as one of the best places to work in the country.

  • Flex Time

    New and innovative work space that allows for remote work and flexible schedules.

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Responsibilities

Consumer Insights Analysts (CIA) produce analysis and reporting which enable stakeholders to develop and refine strategies and tactics to meet customer needs, increase Publix customer satisfaction and loyalty, and maximize sales and profits. This includes providing key support on custom research studies (primary and some secondary) from conception through final presentation. The CIA’s work is overseen by a Consumer Insights Project Manager. The Consumer Insights Analysts report to the Manager of Consumer Insights.

Additional responsibilities include:
  • providing analytical and logistical project support on consumer insights research projects that are led by a Consumer Insights Project Manager (CIPM) in order to ensure the accomplishment of key milestones and delivery against project scope
  • assisting the Consumer Insights Project Managers/Senior PMs in the design and development of assigned consumer insights research projects from project scope development through presenting final results
  • providing key support to other associates on the Consumer Insights team for producing research reports, recommendation documents, position papers, presentations and other key deliverables
  • conducting ad hoc and post hoc (statistical) analyses on custom and/or tracking studies in order to fully leverage data sources and uncover key insights
  • ongoing management and maintenance of a proprietary online customer panel of Publix customers who have been invited to join a community with the intent of providing Publix with feedback on our products and services
  • monitoring secondary research sources and integrating research study findings as it pertains to the custom studies being conducted
  • dedicating time to Marketing innovation and quality improvement
  • managing special Marketing related assignments, which can include but is not limited to: project management, executing reporting and presenting results to executive leadership
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Corporate

How does Publix make shopping a pleasure with more than 1,170 stores? With help and guidance from our corporate offices. From Research & Analysis to Real Eastate to Buyers to Marketing to HR, Publix corporate associates make up the internal support system for our stores.