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Brand Marketing Manager

Job ID 12917BR Date posted 10/01/2020 Location Lakeland FL between Orlando and Tampa
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Overview

Our marketing team is responsible for showing our customers why Publix is the place "where shopping is a pleasure." Our marketing associates help us remain competitive in a changing market place. Join a team of people dedicated to showcasing the Publix brand through analytics, creative advertising, consumer research, applied science, and more!

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Success Profile

Our marketing department is comprised of a variety of teams that work collaboratively to provide our customers with a premier shopping experience. From creative services, to data analytics, here are some of the top qualities we look for in a future marketing associate.

Publix brandmark
  • Detail-Oriented
  • Digitally-Savvy
  • Analytical
  • Strategic
  • Creative
  • Inventive

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Testimonials

Mirda, Brand Marketing Manager
I’ve had the opportunity to be in multiple roles at Publix including a cashier and customer service staff in retail and then making my way to corporate as a category analyst, associate brand marketing manager, and now my current role as a brand marketing manager. In this position, I develop the strategy to promote products and services to our customers, assist with product development, and leverage research insights to ensure we stay competitive with new trends in the grocery industry. I’m so fortunate to be a part of an organization that takes such deep interest in their associates’ aspirations and truly wants each individual to grow and succeed. Mirda, Brand Marketing Manager
Jason, Marketing Analytics
I’ve been fortunate to have had the opportunity to take on progressive growth roles as an analyst, project manager, and then team manager role, before becoming senior manager of what is now called Marketing Analytics. I’m incredibly proud of the work our team is doing to provide insights that help Publix develop more personalized experiences for our customers. While everyone within marketing serves in a different capacity, associates from each team really respect the expertise from their peers and frequently collaborate on projects. Jason, Senior Manager, Marketing Analytics
Malinda, Director, Marketing Operations
In 2005, I joined the Publix family as a Marketing Project Coordinator. Since then, I have held various positions across the Marketing department, supporting Retail, Retail Business Units, IS, and various corporate initiatives. Now, I am proud to lead Marketing Operations, an exceptional group of 50+ associates responsible for project management, marketing technology, print production, associate experience, budget management, and business affairs. I am grateful to work for an organization that invests in those that invest in themselves and supports individual’s professional development and growth. Malinda, Director, Marketing Operations

Benefits

We want our associates to feel valued now, and in the future. Here are just a few perks you could look forward to as a future marketing associate.

  • 401K/ESOP

    Matching 401K retirement contributions and employee stock ownership program.

  • Healthcare

    Group health, dental, and vision plans.

  • Paid Time Off

    Up to three weeks of paid vacation and six paid holidays.

  • Tuition Reimbursement

    Up to $12,800 in tuition reimbursement for programs related to your established career path.

  • Awards & Recognition

    Fortune 100 company, continually recognized as one of the best places to work in the country.

  • Flex Time

    New and innovative work space that allows for remote work and flexible schedules.

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Responsibilities

The Brand Marketing Manager drives customer advocacy and maximizes sales by identifying and developing brand marketing strategies for high-level marketing campaigns, including promotional campaigns and environmental signage and décor. This includes identifying business and customer needs, as well as, developing marketing plans that drive effective customer communications. The Brand Marketing Manager reports to Manager, Marketing Brand Management.

Additional responsibilities include:
• serving as a single point of contact for assigned business units to develop marketing strategies
• ensuring alignment of communications plans and creative design solutions with marketing strategies and evaluating results against established goals
• developing and integrating marketing strategies that maximize sales for business units and strategic business initiatives
• managing the marketing components of innovation and development for private label products, such as Publix Brand, Publix Premium, and Publix GreenWise
• identifying research needs, engaging resources for research execution, and identifying and communicating implications of findings to business partners
• supervising Associate Brand Marketing Managers and Brand Marketing Coordinator on assigned project work
• driving Marketing innovation and quality improvement
• managing special Marketing assignments
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Corporate

How does Publix make shopping a pleasure with more than 1,170 stores? With help and guidance from our corporate offices. From Research & Analysis to Real Eastate to Buyers to Marketing to HR, Publix corporate associates make up the internal support system for our stores.