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Social Media Manager, Brand Advancement

Location: Lakeland, FL
Job ID: 29326BR
Department: Public Affairs
Working Hours: Minimum of 45 hours per week
Pay Frequency: Monthly
Date Posted: Jun 18, 2024

$101 - 152k
Full Time - Regular


Publix Super Markets tops the list of privately-owned supermarkets in the US. We hold no long-term debt and continue to grow year after year. Publix and our associates excel in community involvement, volunteerism, and environmental sustainability. Our collective commitment to diversity has contributed to our success in being a great place to work and shop. It’s satisfying to work for – and be an owner in – a Fortune 100 company that is widely recognized as a leader in the supermarket industry.

Within our Customer Care and Social Media department, the Social Media Manager of Brand Advancement leads the strategy of organic social media content inspiring powerful connections with followers, fostering loyalty, positive sentiment, and love for Publix. A world-class collaborator, the manager partners with departments throughout the organization to source opportunities creating content that is both informative and engaging for the Publix brand.

In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.

What you’ll do

  • Lead the strategy of organic social media content driving positive engagement, customer advocacy, and affinity for the Publix brand
  • Develop an audience-focused content strategy for social media channels
  • Lead, motivate and develop a team of brand storytellers who bring stories to life through engaging content that resonates with our followers

Required Qualifications

  • Bachelor’s degree in Communications, Marketing, Journalism or related discipline
  • At least seven years of social media communications planning and execution
  • At least three years of social media management, including social content and community management experience
  • At least three years of social media, marketing, and brand strategy experience
  • At least two years in a management or supervisory role
  • Knowledge of the Publix brand, history and culture
  • Knowledge of general business principles, retail, and grocery industry standards
  • Strong knowledge of business analysis
  • Strong knowledge of campaign planning
  • Intermediate skills with Microsoft Outlook, Word, Excel, PowerPoint, SharePoint
  • Expert knowledge and understanding of social media platforms, scheduling tools and social media analytics
  • Expert knowledge in audience research principles, methodology and analysis
  • Expert knowledge in crisis communication practices
  • Willingness to work a flexible schedule, including evenings, weekends, and holidays
  • Willingness to be on call 24/7, and travel locally and/or overnight

Preferred Qualifications

  • Master’s degree in Communications, Marketing, Journalism or related discipline or MBA
  • Ten or more years of experience in social media communications planning and execution
  • Five or more years of social media management experience, including social content and community management
  • Five or more years of social media, marketing, and brand strategy experience
  • Three or more years of management or supervisory experience
  • Knowledge of Publix customer-facing and internal technology systems, applications and CCSM applications
  • Knowledge of Publix’s organizational structure in both Retail Operations and key support areas
  • Knowledge of department and company organizational structure, including roles and responsibilities of key associates
  • Experience with social media aggregating and listening tool(s) such as Sprinklr
  • Experience with social media engagement and publishing tools
  • Strong knowledge of grocery/retail, consumer, and competitive environments


  • Employee stock ownership plan that contributes Publix stock to associates each year at no cost
  • An opportunity to purchase additional shares of our privately-held stock
  • 401(k) retirement savings plan
  • Group health, dental and vision plans plan
  • Paid Time Off
  • Paid Parental Leave
  • Short- and long-term disability insurance
  • Tuition reimbursement
  • Free hot lunches (buffet-style) at facilities with a cafeteria
  • Visit our website to see all of our benefits: Benefits – Jobs (

Year End Bonus

As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above

Additional Information

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.
Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.

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