Publix Jobs Home

Marketing Analytics Data Analyst – GIS, Marketing – Lakeland

Location: Lakeland, FL
Job ID: 26781BR
Department: Marketing
Working Hours: Minimum of 45 hours per week
Pay Frequency: Monthly
Date Posted: Nov 21, 2023

$70 - 107k


Are you interested in applying your GIS and Location Analytics skillset to a Fortune 100 retailer? Do you have an innate curiosity to seek out insights and provide recommendations utilizing cutting edge technology and data? Are you looking for a career where site selection, growth, and human geography problems come across your desk every day?

As a Data Analyst on the GIS team you will support and influence strategic decisions by using spatial analytics, geographic enrichment of business data, and related data visualization techniques to garner insights and provide recommendations most often related to potential store locations, emerging/alternative business locations, territory management, and product placement.

Responsibilities include:

  • Responding to analytical requests that provide data driven business insights and recommendations (including development of interactive dashboards and leadership reporting) across Publix business areas, including: Marketing, Corporate Purchasing, Real Estate, and other support areas
  • Developing descriptive analytical models to provide business insights and recommendations across Publix business areas, including Marketing, Corporate Purchasing, Real Estate, and other support areas
  • The development, execution, deployment, and improvement of team data asset production processes, weekly reporting, automation, QC/data validation, gathering info from SMEs
  • Participating as the primary analytical support for data driven cross-functional strategic initiatives
  • Identifying and engaging in opportunities to grow knowledge and skills related to best practices in analytical technologies, methodologies, verification, knowledge of data sets, drawing insights, and communicating learnings

Important: Please note that Publix will not sponsor any hire for this position for an H-1B visa or permanent residence.


Required Qualifications

  • Bachelor’s degree in Data Analytics, Economics, Finance, Geography & GIS, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, or another analytical discipline from an accredited college or university or equivalent experience
  • 1-year in an analytical role specializing in data manipulation, interpretation, report writing, and data insight summarization/reporting
  • 1-year analytical experience:
    • Using a Geographic Information System (GIS) specializing in demographic analyses; OR
    • Writing R code or similar functionality within other statistical tools; OR
    • Writing SQL; OR
    • Conducting Financial performance analysis
    • For recent college graduates, these requirements can be satisfied by relevant coursework
  • Advanced knowledge of mathematics and statistics
  • Accounting and/or Finance knowledge (basic knowledge of accounting principles)
  • The ability to work effectively without close supervision or guidance
  • The ability to self-direct work activities and take action on tasks without direction from a supervisor
  • The ability to work productively and effectively when faced with stressful work situations and time pressures
  • The ability to manage time so that the priority of the activities determines the timing and amount of attention they receive
  • Arithmetic computation and reasoning
  • The ability to inspect, cleanse, transform and model data from various sources with the goal of discovering useful information/trends, informing conclusion and supporting decision-making
  • The ability to interpret, analyze, and explain financial information
  • The ability to understand and apply new information, procedures, or principles to perform job duties
  • The ability to understand the “big picture” and the interrelationships among various parts of the organization
  • Innovation and creativity
  • Problem solving skills
  • The ability to develop and maintain professional, trusting, positive, and productive working relationships with associates, managers, customers, and vendors
  • Customer focused
  • The ability to persuade, convince or achieve buy-in from others
  • Negotiation skills
  • Active listening skills
  • Presentation skills
  • Verbal and written communication skills
  • The ability to collate data extracts and summarize key findings into concise relevant and easy to digest reports/deliverables for decisions makers
  • Advanced skills in Microsoft Word, Excel
  • Basic skills in Microsoft PowerPoint
  • Intermediate skills in Microsoft Access
  • Skilled in SSMS or other SQL based application

Preferred Qualifications

  • MBA or Master’s degree in Analytics, Economics, Finance, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, Geographic Information Systems, GIScience, or another analytical discipline
  • 3+ years of analytics work related experience
  • Data Science Certificate Or Business Analytics Certificate, Salesforce, Geographic Information System Professional
  • Recent completions of Coursera or similar courses to demonstrate ability to stay on trend with analytics
  • Knowledge of Data analysis techniques, including: inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision making
  • In depth understanding of Information Systems design methodologies and testing processes
  • Skills in Data visualization/story telling
  • Expert skills in Microsoft Word, Excel
  • Intermediate skills in Microsoft PowerPoint
  • Advanced skills in Microsoft Access
  • Skills in Alteryx, Tableau, PowerBI, and other Business Intelligence Tools (ETL)
  • Skills in Salesforce
  • Skills in ArcGIS/ESRI


  • Employee stock ownership plan that contributes Publix stock to associates each year at no cost
  • An opportunity to purchase additional shares of our privately-held stock
  • 401(k) retirement savings plan
  • Group health, dental and vision plans plan
  • Paid Time Off
  • Paid Parental Leave
  • Short- and long-term disability insurance
  • Tuition reimbursement
  • Free hot lunches (buffet-style) at facilities with a cafeteria
  • Visit our website to see all of our benefits: Benefits – Jobs (

Year End Bonus

As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.

Additional Information

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.

Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.

In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.

Featured Jobs