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Brand Marketing Manager, Marketing – Lakeland

Location: Lakeland, FL
Job ID: 28132BR
Department: Marketing
Working Hours: Minimum of 45 hours per week. Primarily Monday - Friday.
Pay Frequency: Monthly
Date Posted: Mar 18, 2024

$110 - 165k


The Brand Marketing Manager is responsible for developing marketing strategies for business initiatives and marketing campaigns for their assigned categories of expertise in order to maximize business performance and drive customer advocacy. This includes identifying business and customer needs as well as developing marketing plans that drive effective customer communications. The incumbent also influences Publix private label product innovation and development, which build Publix brands, fill opportunity gaps, and further drive sales and market share.

In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.

Additional responsibilities include:

  • Lead as Marketing’s single point of contact for assigned business areas to identify, prioritize, and develop brand marketing strategies for high-level strategic Marketing campaigns, including promotional campaigns and environmental signage and décor
  • Strategic lead that influences product innovation through the development of private label products
  • Influence long range planning, business plan initiatives, and strategic improvement projects for assigned business areas
  • Determine primary research initiatives for assigned business units

Required Qualifications

  • Bachelor’s Degree in Business Administration, Marketing, Advertising, or Mass Communication from an accredited university
  • Three (3) years of experience in marketing strategy development, product marketing, or brand management
  • Expert knowledge of product marketing and product development process
  • Expert knowledge of brand management
  • Expert knowledge of marketing strategy development
  • Strong knowledge of consumer research principles, methodology, and analysis
  • Strong knowledge of business analysis
  • Knowledge of marketing planning
  • Knowledge of customer segmentation
  • Expert knowledge of presenting creative design
  • Strategic thinker and effective collaboration skills
  • Effective communication and presentation skills (written and verbal)
  • Ability to interpret, analyze, and explain financial information
  • Leadership and team building skills
  • High attention to detail and accuracy
  • Problem solving and analytical skills

Preferred Qualifications

  • Master’s degree in Business Administration with a concentration in Marketing from an accredited university
  • Five (5) years of experience in marketing strategy development or brand management
  • Advanced knowledge of Microsoft Word, Excel, Outlook, Power Point computer software


  • Employee stock ownership plan that contributes Publix stock to associates each year at no cost
  • An opportunity to purchase additional shares of our privately-held stock
  • 401(k) retirement savings plan
  • Group health, dental and vision plans
  • Paid Time Off
  • Paid Parental Leave
  • Short- and long-term disability insurance
  • Tuition reimbursement
  • Free hot lunches (buffet-style) at facilities with a cafeteria
  • Visit our website to see all of our benefits: Benefits – Jobs (

Year End Bonus

As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.

Additional Information

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.

Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.

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